Know what to post, how it should sound and what image goes with it.
BraVo learns your brand and your audience, plans your content, writes it in your voice and creates images to match. For every channel.
More channels than hours.
BraVo helps you know what to post, when and on which channel, writing in your brand's voice and repurposing that content in the right formats.
LinkedIn
Choose from Single Thought, Point List, Build-Up, Contrast and Myth vs Reality.
X
Single posts or threads, sized for the channel.
Instagram
Captions and images made to go together.
SEO blogs
Articles built around what your audience searches for.
AI-optimised articles
Written to answer the questions your audience is asking AI models.
Web & email
Copy written to convert interest into action.
From a blank page to finished posts in five simple steps.
Define your brand.
Answer guided questions about your business, your brand and your audiences. BraVo helps you set your brand personality, tone of voice, values and up to three audiences. Your brand lives in BraVo where you create and not in a PDF on your hard drive.
Plan your month.
BraVo fills your content calendar with topics, angles and a copywriting framework for each audience, based on what they need and what they search for. Edit your plan and send to your team for approval or feedback.
Create in your voice.
Create directly from the calendar or your profile and BraVo writes your content using the layers of your business, brand and audience communication styles, our humanisation layer checks for AI phrasing and reworks anything it finds. Any research and facts used in your content are stored for reference.
Bring it to life with the Creative Director.
The Creative Director reads your content, finds its central idea and offers four ways to show it. Choose one, choose a style (Studio, Scene, Illustrated or Graphic) and select the sizes you want to create for. Add your own product, brand or reference images if you want them in the final image.
Repurpose everywhere.
Turn one piece into a LinkedIn post, an email, a blog or an Instagram caption, each rewritten for its channel.
Your brand strategy, finally put to work.
Most businesses have done some brand definition work at some point: mission, vision, values, positioning. It's good thinking. But when someone sits down to write a post, email or content for their website, they write the way they always have, because the strategy isn't in front of them and if it is it's open to interpretation. BraVo keeps your strategy live and active. Your business, brand personality, values and audiences shape your ideas and content your team creates but under your direction and control.
Why it sounds like you.
Written for how your audience likes to hear things.
Each audience has a communication style. BraVo writes to match it: evidence for analytical readers, the point first for busy ones, reassurance for cautious ones, the bigger picture for visionaries.
Content that reads like you wrote it
Every piece is checked for the phrases and rhythms that give AI writing away, and reworked when they turn up.
Every fact comes with its source.
When BraVo uses a fact or figure, it keeps the publisher, title, date and link alongside your content for your reference and validation.
Why use BraVo instead of ChatGPT?
ChatGPT starts from whatever you type into it. BraVo starts from a brand profile you build once and keep up to date, and plans, writes and pictures everything from it.
| BraVo | A general AI | An agent you build | |
|---|---|---|---|
| Where the brief comes from | A stored profile: business, brand and audiences | Whatever you paste in | Whatever you wrote into the prompt |
| Brand voice | Twelve archetypes, Dominant and Supporting, with writing rules per archetype | Described each time, drifts each time | As good as your prompt, and static |
| Audience model | A segmented empathy map plus a four-colour communication preference | A sentence of description | A sentence of description |
| How the audience changes the writing | Structure, emphasis, what leads and what is left out | Tone words | Tone words |
| Copywriting structure | Six frameworks, mapped step by step onto the piece | Ask for it and hope | Hard-coded, one at a time |
| Channel | Depth, format and craft set per channel | A length hint | A length hint |
| AI tells | A named stage: banned phrases in, a validator revising until clean | Present unless you catch them | Present unless you catch them |
| Sources | Read from the search result, publisher, date and link kept | Confidently invented | Confidently invented |
| Images | Four visual concepts read from the finished piece, each in a different technique, in four finishes | Separate tool, separate prompt | Separate tool, separate prompt |
| SEO metadata | Attached to every web piece automatically | Another prompt | Another prompt |
| Consistency in six months | The profile is the source, and it is stored | Only if you kept the prompt | Only if nobody edited it |
| Who maintains it | Us | You | You |
Who uses BraVo.
If you create content.
Marketing managers, marketing execs and anyone who "does the socials and blogs". Know what to post each week to improve your brand's visibility and create images that bring your content to life, without starting from a blank page.
If you run client accounts.
Agencies and freelancers. A separate brand profile for each client, new staff writing in a client's voice from day one, and copy ready to go with your designs.
If you own the brand.
Owners and MDs. Your brand strategy shapes everything your team writes, whoever is writing it.
Two ways to start.
Build your brand profile step by step in BraVo, then plan and create your first month of content. Full credits from day one.
Start your 14-day free trial*We'll build your business, brand and audience profiles with you in one session. Includes 30 days' free access to BraVo.
Start your Guided SetupBuilt by brand strategists with 30 years in brand and communication.
Read our storyWhat our users say.
Simple pricing and a 14-day free trial* on every plan.
- 1 brand profile
- 250 credits a month
- About 50 pieces of content and 100 images a month
- 3 brand profiles
- 600 credits a month
- About 120 pieces of content and 240 images a month
- 10 brand profiles
- 1,500 credits a month
- About 300 pieces of content and 600 images a month
What's your brand's personality?
Every brand leads with one of twelve personalities whether you know it or not, and that personality shapes how your customers and prospects feel about your brand. Knowing this means you can take control over how everything you write should consistently sound. Answer nine quick questions and discover your suggested brand personality straight away.
Discover your brand personalityQuestions.
BraVo holds your business, your brand and your audiences in one profile, plans your content calendar from it, writes each piece in your brand's voice and creates images to match.
ChatGPT starts from whatever you type, every time. BraVo builds every piece from your brand profile and checks the writing for the phrasing that makes AI content sound machine-made. You stop explaining your brand and start using it.
No. BraVo can suggest every field, and the brand personality setup does the strategic thinking with you.
Credits are what BraVo uses to write and create. A piece of content uses 3 credits, an image uses 1, or 2 when it includes your own product photo, and each refinement of an image uses 1. A content plan uses 3, 5 or 10 depending on how far ahead you plan. Your plan's full monthly allowance is there from day one, and top-ups are available if you need more.
Yes. Guided Setup is a session with one of our brand experts that builds your business, brand and audience profiles with you. Includes 30 days' free access to BraVo.
*The 14-day free trial needs a card to start. Nothing is charged for 14 days, and if you cancel before then you pay nothing.