Practical writing on brand voice, how buying decisions actually get made, and the craft of content that sounds like a person. Drawn from thirty years of client work and from building BraVo.
Most content advice tells you to do one thing better. The gain is not in any single layer, it is in what happens when they stack.
The appeal was never that Jarvis did the work. It was that he already knew everything, and still waited to be told.
Archetypes are the most useful branding model in common use, and the most commonly misapplied. Here is what each one actually does to your writing.
The same facts, presented four ways, for four people who will each dismiss three of them.
Everyone can spot AI writing now. The problem is not the model, it is what the model was given to work with.
Nobody signs off alone. So why does almost every campaign speak to a single imagined reader?
A reference guide to the model BraVo runs on, and what each layer actually changes about the words that come out.