Last updated: 11 November 2026
This policy explains the cookies and similar storage BraVo uses, and how to control them.
BraVo is operated by Crunch Creative Design Ltd, company number 05001799, registered in England and Wales.
We use two kinds of storage.
Essential storage, which keeps you signed in and keeps the service secure. This cannot be turned off, because without it you could not log in.
Analytics cookies on our public marketing pages, which we use only if you agree. You can decline them and the site works exactly the same.
Inside BraVo itself, once you are signed in, there is no analytics and no tracking. Nothing observes what you do with your profiles or your content.
A small file a website stores in your browser so it can recognise you on your next request. Similar technologies, such as local storage, do much the same job, and we treat them the same way in this policy.
These are strictly necessary to provide a service you have asked for, so they do not require consent.
| What | Purpose | How long |
|---|---|---|
| Authentication session | Keeps you signed in as you move between pages | Until you sign out, or the session expires |
| Session refresh | Renews your session so you are not signed out mid task | Until you sign out |
| Security tokens | Protect against request forgery and misuse | The length of the session |
| bv_consent | Remembers whether you accepted or declined analytics cookies, so we do not ask on every page | 1 year |
| bv_lead | Set only if you go from your brand personality profile to a plan. Holds your profile link, so the brand personality profile carries over into your new account when you sign up. It cannot be read by scripts on the page | 7 days, or until you sign up |
The session and security cookies are set by our authentication provider, Supabase, on our behalf. They contain a session identifier, not your password. bv_consent and bv_lead are set by BraVo itself and are only ever read by BraVo.
If you block these in your browser, you will not be able to log in.
We measure how the marketing pages are used so we can see which content and channels are working. Two tools are involved.
Vercel Web Analytics counts page views without cookies and without storing anything on your device. It records the page, the referring site and a short-lived anonymised identifier derived from your browser and network details, which cannot be used to identify you or follow you across other sites. UK law allows this kind of statistical measurement without prior consent; if you would rather not be counted, choose Decline on the cookie notice and your visit is excluded.
Google Analytics only sets cookies if you choose Accept. Those cookies (_ga and _ga_*) distinguish visitors and sessions and last up to two years. If you have not chosen, or you choose Decline, Google Analytics runs without cookies: it receives the page you viewed and your IP address for aggregate counting only, and nothing is stored on your device. We have turned off Google Signals, advertising features and data sharing with Google, and we keep event data for two months. Google acts as our processor for this and does not use it to build advertising profiles of you through us.
| Cookie | Provider | Purpose | How long | When set |
|---|---|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguishes visitors and sessions | Up to 2 years | Set only after Accept |
Analytics runs on the marketing pages only. There is no analytics inside the BraVo app.
We do not currently use any advertising, remarketing or referral tracking.
If we introduce an affiliate or referral programme, any cookie used to attribute a referral will be non-essential, will sit behind the same consent request as analytics, and will be added to this policy before it goes live.
When you first visit, you will be asked whether to allow analytics cookies. Rejecting is as easy as accepting.
To change your mind later, use the Cookie preferences link in the footer of any page on our marketing site. You can withdraw consent at any time and it takes effect immediately.
In your browser, you can block or delete cookies through its settings. Doing so for essential cookies will stop you being able to log in.
If we add or remove a cookie, we will update this policy and the date at the top. If we introduce a new non-essential cookie, we will ask for your consent before setting it.
Questions about this policy go to hello@brandedvoice.co.uk.
See also our Privacy Policy.