Last updated: 11 November 2026
This policy explains what personal information BraVo collects, why, and what happens to it.
BraVo is operated by Crunch Creative Design Ltd, a company registered in England and Wales (company number 05001799), whose registered office is BLOCK, 23 Melville Building, Plymouth PL1 3RP, United Kingdom. In this policy, "we", "us" and "our" mean Crunch Creative Design Ltd.
We are the data controller for the personal information described here.
Questions about this policy, or any request about your information, should go to hello@brandedvoice.co.uk.
BraVo is a business tool. It is intended for businesses and professional users aged 18 or over. It is not intended for children and we do not knowingly collect information about anyone under 18.
The brand personality profile is free. To produce it and send it to you, we ask for:
You can also tick a box that says "Send me a few short emails on putting my personality to work. Unsubscribe any time." The box is not ticked for you. If you tick it, we record that you said yes, the exact words you were shown, and when. Leaving it unticked on a later request never withdraws a yes you gave earlier, but unsubscribing does.
If you ask for a brand personality profile more than once with the same email address, the new answers and result replace the old ones. We keep one record per email address.
Your brand personality profile has a private link, which we email to you. Anyone who has that link can see your brand personality profile, including your first name, role and industry, so treat it like a private document. Your brand personality profile is not listed in search engines.
If you choose to share your result, the share link shows only your personality blend. It never shows your name, email, role, industry, answers or the content we wrote for you.
If you sign up from your brand personality profile, we prefill your name and email from it and link the brand personality profile to your new account. We then use your personality result and industry to start your first brand profile. To make this work across pages, we set a small cookie holding your profile link for up to seven days, or until you sign up. See our Cookie Policy.
We do not see or store your card details. Payment is taken on Stripe's own secure pages and card management happens in Stripe's own customer portal. Card numbers never reach BraVo.
If you buy a Guided Setup session, we record your purchase, which batch of places it belongs to, and who from our team will host it. You then book a time on a separate booking page that we link to; anything you enter there is handled under that page's own terms. If no place is free and you join the waiting list, we record your email address, your first name and when you joined, so we can tell you when places open.
You build profiles describing a business, its brand and its audiences, and you generate content from them. That includes:
This is your material. Most of it is business information rather than personal information, but it may contain personal information if you choose to include it.
Please do not enter special category information into BraVo. That means information about health, race or ethnicity, religious or philosophical beliefs, political opinions, trade union membership, genetics, biometrics, sex life or sexual orientation, or information about criminal offences. BraVo is not designed to hold it.
On the public marketing pages at brandedvoice.co.uk, including the brand personality test pages, we use Vercel Web Analytics and Google Analytics to understand how the site is used. Vercel Web Analytics is cookieless: it counts page views, stores nothing on your device, and does not count your visit if you choose Decline on the cookie notice. Google Analytics receives your IP address, your device and browser, and the pages you view; it sets cookies only if you choose Accept, and otherwise runs without them. On the test pages Google Analytics also records when you start, finish and submit the questions, when you share your result or click through to a trial, and the role you chose. Neither receives your name, email or answers.
Google Analytics never receives your private profile link. Pages whose address carries it are reported only by their general address, every address is stripped of everything except campaign tags and the plan you were looking at, and when you arrive from another website, Google receives only that site's name, not the page you came from. See our Cookie Policy.
Inside BraVo itself, once you are signed in, we run no analytics. We do not track what you do with your profiles or your content, and nothing observes your work in the product.
Our hosting and database providers keep standard technical logs, which include IP addresses and browser information, for security and to keep the service running.
We also keep a record of payment events received from Stripe, so that payments and credits can be reconciled. These hold no personal information beyond a reference.
| What we do | Why | Lawful basis |
|---|---|---|
| Produce your brand personality profile, show it to you, and email it to you with the PDF attached | It is what you asked for | Performance of a contract |
| Record your agreement to further emails about your brand personality profile | So we have your yes on record before sending any | Consent |
| Send up to five follow-up emails about putting your personality to work, if you said yes to them | You asked for them | Consent |
| Send trial emails: help setting up, and a reminder three days before your trial ends | To help you use the trial you started | Performance of a contract |
| Offer you an annual plan near the end of your trial | To tell customers about a cheaper way to pay | Legitimate interests |
| After you cancel a trial, ask what didn't work and send one later note | To learn what to improve, and to tell you your profile is still saved | Legitimate interests |
| Record campaign tags and the referring page | To understand which campaigns bring people to the test | Legitimate interests |
| Hash your IP address and count your recent requests | To stop abuse and limit automated requests | Legitimate interests |
| Link your brand personality profile to your account and carry your result into your first profile | So you do not have to start again | Performance of a contract |
| Create and run your account | So you can use BraVo | Performance of a contract |
| Take payment and manage your subscription or Guided Setup purchase | So you can pay for the service | Performance of a contract |
| Store and process the profiles and content you create | It is the service | Performance of a contract |
| Send account emails: confirmation, password reset, payment and support | To operate your account | Performance of a contract |
| Tell the people who run BraVo when someone signs up, buys Guided Setup or joins its waiting list | So we can look after you | Legitimate interests |
| Email the Guided Setup waiting list when places open | You asked to be told | Performance of a contract |
| Keep the service secure and available | To protect you and us | Legitimate interests |
| Keep financial records | Tax and accounting law | Legal obligation |
| Marketing site analytics | To understand what the site needs | Legitimate interests for aggregate measurement; consent for Google Analytics cookies |
The profile email itself is not a marketing email. It is the brand personality profile you asked for.
If you said yes to further emails when you requested your brand personality profile, we send you up to five follow-up emails over the ten days after it, about putting your personality to work. We send them because you agreed to them. Every one has an Unsubscribe link, and they stop as soon as you unsubscribe or start a BraVo trial.
If you start a trial, we send you emails to help you set up your brand profile and get the most from it, a reminder three days before your trial ends, and, near the end of the trial, an offer to switch to an annual plan. If you cancel your trial, we send one email asking what didn't work for you, and one later note to say your brand profile is still saved, which goes only if you created one. The setup emails and the reminder are service emails about the trial you started. The annual-plan offer is marketing, and the two emails after a cancellation ask for your feedback and remind you what is saved; we send those three under our legitimate interests. Every one of these emails has a link to manage your email preferences, where you can stop the annual offer on its own or stop them all.
Apart from these, we do not send marketing emails. If that changes, we will ask for your consent first and you will be able to withdraw it at any time.
You can unsubscribe from emails about your brand personality profile, including the follow-up emails, at any time:
Once you unsubscribe, we send you nothing more about your brand personality profile, including the profile email for any new brand personality profile you request with the same address. You can still see a new brand personality profile on screen.
Unsubscribing does not delete your brand personality profile. To have it deleted, see "Your rights" below.
To stop trial emails, use the Manage your email preferences link at the bottom of any of them. It opens a page with three buttons: Stop trial emails, Stop marketing emails and Stop both. Opening the page on its own changes nothing; only pressing a button does. Stopping trial emails also stops the emails after a cancellation. Your email app's own Unsubscribe button on these emails stops both at once. Neither affects the emails we must send to run your account, such as sign-up confirmations and password resets.
We use the following services to run BraVo. Each is bound to protect your information and to use it only for the purpose described.
| Service | What it does | What it receives |
|---|---|---|
| Supabase | Database, login and file storage | Your account details and everything you create in BraVo; your brand personality profile record (name, email, role, industry, answers, result, campaign tags, hashed IP, consent and unsubscribe record); Guided Setup purchases and the waiting list; the record of which follow-up and trial emails we have sent you and which is next, and your email preferences |
| Vercel Inc. | Hosting, and marketing site analytics | Requests to the site and app; standard technical logs. Everything BraVo processes passes through Vercel's servers, whose functions run in London. Cookieless page-view counts from the marketing pages, unless you choose Decline |
| Anthropic | Generates written content | The profile information used as the brief for a piece. For the brand personality profile: your role, your industry and your personality result only, never your name or email |
| OpenAI | Generates images and checks uploads | The image description, and any image you choose as a reference. Every image you upload is also checked by OpenAI's moderation service before it is accepted |
| Stripe | Payments and subscriptions | Your name, email, billing address, card details and VAT number if you give one |
| Resend | Sends our emails | Your email address and the content of each email we send you. For the profile email, that includes your first name, your personality result and the profile PDF, which shows your name, role, industry and the content we wrote for you. It also carries the internal notices described below |
| Our business email, and marketing site analytics | Anything you email us; site analytics | |
| Only if you choose to share your result there | The share link, which shows your personality blend only |
When you sign up, we email your name, your email address and the plan you chose to the people who run BraVo, at their own business email addresses, and to our hello@ inbox. We do the same with your email address when you buy Guided Setup, and with your email address and first name when you join its waiting list.
When you generate content, we send the relevant profile information as the brief: what the business does, how the brand speaks, and the audience you have chosen. When you generate an image, we send the image description, plus any brand asset you have explicitly selected as a reference.
When you upload an image, it is sent to OpenAI's moderation service once, to check it is acceptable, before it is stored. It is otherwise sent to OpenAI only when you select it as a reference for a specific generation.
When we write the example content in your brand personality profile, we send Anthropic your role, your industry and your personality result. We do not send your name, your email or your answers.
Both providers are used through their business APIs. Under their business terms, information sent through the API is not used to train their models, and is retained only briefly for security and abuse monitoring.
We do not sell personal information, and we do not share it with advertisers.
We may disclose information if the law requires it, or to establish or defend a legal claim.
Our database and file storage are provided by Supabase and held in London, United Kingdom.
BraVo's server functions run on Vercel in London, United Kingdom.
Some of your information is processed outside the United Kingdom, mainly in the United States:
Where information leaves the UK, it is protected by appropriate safeguards provided for in each supplier's terms: the UK Extension to the EU-US Data Privacy Framework, the UK International Data Transfer Agreement, or the UK Addendum to the European Commission's Standard Contractual Clauses.
Brand personality profile records are deleted automatically 24 months after your last activity: requesting a brand personality profile, being sent it, saying yes to further emails, unsubscribing, or signing up from it. If you ask us to delete yours sooner, we will.
Profile PDFs are not stored. We create the PDF when we email it to you, and again each time you download it from your profile link.
While your account is open, we keep your account details and everything you create in BraVo, so that the service works.
If you cancel, your subscription ends at the end of the period you have paid for and your account becomes read only. Your information stays until you ask us to delete it.
If you ask us to delete your account, we remove your account, your profiles, your content, your uploaded and generated images, your login, your Guided Setup records, including any waiting list entry, and any brand personality profile you signed up from. This is permanent and cannot be undone.
Records of our follow-up and trial emails, meaning which we have sent you and which is next, and your email preferences, are deleted with the brand personality profile record or the account they belong to.
The Guided Setup waiting list entry is kept until your account is deleted, or until you ask us to remove it.
Some things necessarily survive deletion:
Under UK data protection law you have the right to:
To exercise any of these, email hello@brandedvoice.co.uk. We will respond within one month. This includes your brand personality profile: tell us the email address you used and we will send you what we hold, correct it, or delete it.
Much of this you can also do yourself: your profiles and content are editable and deletable from inside BraVo at any time, and you can unsubscribe from emails about your brand personality profile, or stop trial emails, as described above.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk, or by calling 0303 123 1113. We would rather you came to us first so we can put it right.
We take the following measures:
No system is perfectly secure, but we take these obligations seriously and will tell you without undue delay if a breach affects your information.
BraVo uses AI to help produce content, including the example content in your brand personality profile. Two things follow that you should know.
Generated content can be wrong. You are responsible for checking anything you publish. We cover this in our Terms of Service.
Similar content may be produced for other users. AI systems can generate comparable output from comparable input, and we cannot guarantee that anything generated is unique.
If we change this policy, we will update the date at the top. If a change materially affects you, we will tell you by email or in the app.
Crunch Creative Design Ltd
BLOCK, 23 Melville Building, Plymouth PL1 3RP, United Kingdom
hello@brandedvoice.co.uk