Features & benefits

One engine, from brand to published

Every capability here exists to get one thing done: content you can publish without rewriting it first.

The BraVo dashboard, showing five profiles, 151 content pieces and 265 images generated to date, a list of brand profiles, and doughnut charts breaking recent content down by copywriting framework and by channel.

Your workspace, with every profile and what you have made

Brand intelligence

Your brand voice, captured once

A guided setup establishes your brand's archetype blend, and everything downstream inherits it. The voice, the tone and the do-and-don't guidance are derived from the archetype rather than typed into a box, so they cannot drift from the personality you set.

✓ Archetype blend with a Dominant and a Supporting, from twelve archetypes
✓ Voice and tone derived from the archetype, not free text
✓ Brand direction: mission, vision, values and core purpose
✓ Personality statement, brand nouns and communication style, all editable
The brand personality blend, Creator dominant with Sovereign supporting, scored across twelve archetypes grouped into four families and shown as a doughnut: Stability and Safety 35 percent, Mastery and Esteem 22, Independence 22, Relationships and Belonging 20.

The archetype blend, scored across twelve

Audience intelligence

Know how each audience wants to hear it

A guided setup places each audience on a communication colour, and a segmented empathy map captures what they are trying to do and what stands in the way. Content is then written to match how they actually decide.

Red Blue Green Yellow
✓ Communication colour with a Dominant and a Supporting
✓ Functional and emotional jobs to be done
✓ Functional and emotional challenges, risk and fear drivers, time and energy constraints
✓ Functional and emotional gains
✓ Up to three audiences per profile, each modelled separately
The audience editor for an audience named Marketers, set to B2B, with the role Marketing Manager, the sector Marketing and Advertising, an age range of 22 to 50, and a one-line description of who they are.

Who this audience is

The content engine

On-brand content for every channel

Choose a theme, a framework and a channel. BraVo writes the headline and the piece from your brand and audience, then repurposes it to other channels as a native translation rather than a reformat.

✓ Themes from your own choice, from your audience's empathy map, or from live search demand
✓ Frameworks: PAS, AIDA, BAB, FAB, 4Ps and Hero's Journey
✓ Ten channels, each with its own format and length
✓ Repurpose across channels, rewritten for where it is going
✓ Five B2B social formats on LinkedIn and X
Step one of a content brief, with the Marketers audience selected, a topic written by hand, and the six copywriting frameworks laid out as cards with PAS chosen, beside a panel summarising the brand, audience, framework and channel for this brief.

Choose the audience, the framework and the channel

Humanisation

Writing that reads like a person wrote it

A humanisation layer built as a defined set of writing rules, applied as the piece is written and checked once it is finished.

✓ Rules developed from how good writing actually behaves
✓ Applied during writing rather than tidied afterwards
✓ A validator that reads the finished piece back and revises what falls short
The content generation screen dimmed back behind a centred panel, where four rounded cards stacked in lime green sit above the words Refining for a natural voice.

The humanisation layer, refining the piece as it is written

Sources

Know where every fact came from

✓ Publisher, title, date and link for every source a piece actually used
✓ Read from the search result, never asserted by the model
✓ Search held to authoritative publishers
✓ No sources panel when a piece used no research

BraVo prevents fabricated sources. It does not verify that a published fact is correct.

A finished blog article beside a sources panel headed What this piece drew on, listing the title, publisher domain and date for each piece of research the article used.

Every source the piece actually used

Image generation

Visuals built from the article

BraVo reads the finished piece the way a creative director would and banks twenty-five visual directions across five categories, ranked best first, each with a one-line rationale for why it works. You pick the idea. BraVo executes it.

✓ Four treatments: Photography, Graphic, Illustration and Conceptual
✓ Directions ranked by fit with the treatment you chose
✓ Exact channel dimensions, generated at native size and resized server-side
✓ Images stay attached to the piece they came from
BraVo reading the finished article for visual ideas, working down a list of stages: reading the article, finding the tension, looking for juxtapositions, shaping the concepts and ranking the strongest.

Twenty-five directions, read from the finished piece and ranked

SEO and optimisation

Ready to rank, and ready to post

Every piece arrives with the optimisation its channel needs.

✓ For blog, article and website copy: focus and secondary keywords, SEO title, meta description, URL slug, heading outline and image alt text.
✓ For social and email: hooks, hashtags, subject lines and per-channel lengths.

All copyable, and regenerated when you repurpose the piece.

A finished blog article beside its optimisation panel, holding the focus keyword, secondary keywords, SEO title, meta description, URL slug and heading outline, each with a copy button.

Keywords, meta and structure, attached to the piece

See it work on your brand

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