Notes on brand, audience and content that works
Practical writing on brand voice, how buying decisions actually get made, and the craft of content that sounds like a person. Drawn from thirty years of client work and from building BraVo.
How to make AI writing sound like you
AI writes the average because nothing in the prompt asks it to choose. Here is how to give it the decisions that make writing sound like you.
AI humanisers: what they miss, and what to do instead
Humaniser tools rewrite the surface of a draft. The problems that make AI writing flat sit underneath, and need fixing before the draft exists.
How to train ChatGPT to write in your voice
ChatGPT doesn't retrain on your writing. It reads the context you give it, so the work is in writing that context well.
How to make ChatGPT sound more human
The habits that make ChatGPT sound like ChatGPT, the prompt fixes that change them, and why those fixes eventually stall.
Why AI content sounds generic, and what actually fixes it
Everyone can spot AI writing now. The problem is not the model, it is what the model was given to work with.