Blog
Notes on brand, audience and content that works
Practical writing on brand voice, how buying decisions actually get made, and the craft of content that sounds like a person. Drawn from thirty years of client work and from building BraVo.
Brand strategy
How to define your brand voice: a practical method with a worked example
A five-step method for defining your brand voice, from purpose and archetype to rules you can test, with a worked example for a small business.
Brand strategy
What is brand voice? A working definition, with examples
Brand voice is how a business sounds whenever it writes. A clear definition, how it differs from tone, and what a voice is actually made of.
Brand strategy
The twelve brand archetypes, and how to choose yours
Archetypes are the most useful branding model in common use, and the most commonly misapplied. Here is what each one actually does to your writing.